Blog — JT Boling | Marketing for Churches, Nonprofits & Faith-Based Orgs

Strategy

Why Most Church Marketing Fails Before It Starts

The problem isn't budget or bandwidth. It's a missing foundation — no clear ICP, no defined message, no strategy behind the tactics.

Brand & Positioning

How to Define Your ICP as a Nonprofit (Without a Marketing Budget)

Most nonprofits market to everyone and reach no one. Here's the practical framework for finding exactly who you're talking to.

Events

From Empty Seats to Sold Out: A Framework for Marketing Church Events

What actually moves the needle when you're trying to fill a room — and what most churches waste time on instead.

AI & Tools

Using AI to Scale Your Content Without Losing Your Voice

The exact workflow I use to produce more content, faster — without it sounding like it was written by a machine.

Brand

Your Church Has a Brand Whether You Know It or Not

Every church communicates something about who they are. The question is whether you're doing it intentionally.

Email Marketing

The 5-Email Welcome Sequence Every Ministry Should Have

Your first email isn't a newsletter. Here's how to build a sequence that turns new subscribers into engaged people.

Thinking out loudabout what works.