Services
I work with mission-driven organizations that need more than advice — churches, nonprofits, faith-based startups, and ambitious brands building something worth scaling. Here's exactly how I help and what each engagement looks like.
What I offer
Tap any service to see what's included and what you can expect from the work.
Most organizations jump straight to tactics — posting, advertising, sending emails — without a strategy tying it all together. The result is a lot of activity with very little traction.
I help you build a clear marketing foundation: who you're trying to reach, what message resonates, and which channels deserve your time and budget. That clarity makes every downstream effort more effective. Part of that foundation is also making sure the services and products you're marketing are actually delivering on the value being promised — because the best marketing in the world won't sustain something that underdelivers.
Language that makes your audience feel seen — not like they're being sold to.
Prioritized, phased, and actually executable — not a 40-slide deck that collects dust.
When the strategy is solid, every campaign, post, and email builds on the last.
A brand is more than a logo. It's the first impression your community gets — and whether they lean in or scroll past. For faith-based orgs, brand also carries the weight of your values and voice.
I help you shape a brand identity that's cohesive, credible, and unmistakably yours: from visual language and tone of voice to naming, taglines, and the full brand guidelines your team can actually use.
Identity that feels right today and still holds up five years from now.
A real reference doc your team, volunteers, and vendors can use — not just a mood board.
First impressions that signal professionalism and purpose at the same time.
Most orgs either post inconsistently or post constantly without a strategy. Neither builds an audience that cares. The difference is content that starts from your community's questions and works backward to your mission.
I build a content engine for your org — editorial calendar, pillar content strategy, and ongoing creation — so you're never scrambling for what to post next.
A content process your team can run even when I'm not in the room.
Content built to reach new people — not just reassure the ones already in the room.
Content that converts readers into followers, donors, volunteers, and visitors.
Email is still the most direct channel you have — and for nonprofits and churches, it's often the difference between a one-time visitor and a long-term member or donor. Most orgs underinvest in it.
I help you build a healthy list and a sending strategy that keeps it warm: welcome sequences, campaign calendars, event promotions, and donor engagement flows all dialed in.
Subject lines and send timing tuned for your audience — not generic best practices.
Emails people actually read — and reply to. That relationship is irreplaceable.
Strategically timed campaigns that move people from passive readers to active participants.
Your website is your hardest-working team member — it's on 24/7, fielding first impressions from everyone who's curious about your org. Most church and nonprofit sites fail not because they look bad, but because their copy doesn't answer the right questions.
I combine conversion-focused copywriting with clean design direction to build sites that welcome, inform, and move people toward the next step.
Visitors who find what they need and know what to do next — within the first 10 seconds.
Headlines and page flow built on your audience's real questions, not what you assume they want to know.
More form fills, more first-time visits, more giving — from traffic you already have.
Most faith-based orgs can't justify — or fund — a full-time marketing director. But they still need someone thinking strategically about growth, brand, and communication across the board.
As your Fractional CMO, I embed with your leadership team on a part-time retainer: setting strategy, managing vendors, coaching internal staff, and keeping your marketing moving in a coherent direction all year long.
Marketing input at the leadership level — where decisions actually get made.
No more one-off campaigns that don't connect. Everything ties to one clear strategy.
The output of a seasoned CMO at a fraction of the full-time hire price.
Ready to start?
Every engagement starts with a conversation. Tell me where you are, where you're trying to go, and I'll tell you whether I can help.